Digital Marketing Blog | Hedgehog Marketing

October 13, 2025

Josh Berg

How to Write AI Blogs That Rank and Feel Human

Learn how to make AI-assisted blogs stand out. Avoid common mistakes, add a human touch, and boost your SEO with expert, practical tips.

October 6, 2025

Teddi Russell

The Easiest Guide to Structured Data (And Why Your Website Needs It)

If you want your website to appear correctly on Google and ideally above your competitors, you need structured data. It sounds technical (and it kind of is), but the good news is you don’t need to be a developer to start using it.

September 29, 2025

Josh Berg

How to See Search Terms and Add Negative Keywords in Performance Max (Finally!)

Performance Max just got a whole lot better. After months (okay, years) of advertisers begging for more visibility and control, Google has finally made it possible to see search terms and add negative keywords directly in Performance Max campaigns.

September 22, 2025

Teddi Russell

How to See Traffic from AI in GA4 (ChatGPT, Perplexity or Claude)

If you're wondering whether you can track traffic coming from AI tools like ChatGPT, Perplexity or Claude in Google Analytics 4 (GA4), the short answer is yes, sort of.

September 15, 2025

Teddi Russell

GEO vs SEO: How to Future-Proof Your Website with Generative Engine Optimisation

As AI-powered search engines like ChatGPT and Google SGE continue to evolve, a new wave of search visibility is emerging, and it's called Generative Engine Optimisation (GEO).

September 8, 2025

Teddi Russell

Engage Your Audience Anywhere with Mobile-Optimised Email Content

Ever opened an email on your phone only to find yourself pinching, zooming, and squinting just to read it? Chances are your subscribers are doing the same thing—and when that happens, they’re far more likely to swipe away than stick around.

September 1, 2025

Josh Berg

How to See Which Channels Your PMax Campaigns Are Using

Performance Max (PMax) campaigns are Google’s all-in-one ad type. They put your ads across Google’s most popular channels without you needing to set them up individually. But if you’ve ever wondered “where exactly are my ads running?” — you’re not alone.

Macro Influencer @skincaredavey & Micro Influencer @delacruzcooks

August 25, 2025

Teddi Russell

Navigating the Shift to Micro and Nano-Influencers: A Guide for Small Businesses

Influencer marketing has evolved dramatically in recent years. Where once the focus was on celebrities and large-scale influencers with millions of followers, today's brands are turning to micro and nano-influencers to achieve a more authentic connection.

August 18, 2025

Josh Berg

SEO Is Changing - And That’s a Good Thing

If you’ve been scratching your head lately wondering why your SEO results aren’t what they used to be, you’re not alone. Search behaviour is evolving fast - and tools like ChatGPT, platforms like TikTok, and AI-driven search features from Google are leading.

August 11, 2025

Teddi Russell

Adapting to Privacy-focused Marketing: What Australian Businesses Need to Know

In an era when data privacy is at the forefront of consumer concerns, marketing has shifted to a new paradigm, privacy-focused marketing.

August 4, 2025

Josh Berg

The Great Decoupling: Why Your SEO Impressions Are Up but Clicks Are Down

Have you noticed a strange trend lately? Your website is getting more visibility in Google Search (increased impressions), but actual clicks are slowing down - you're not alone.

July 28, 2025

Teddi Russell

Personalisation in Ads: A Guide to Hyper-targeting for Small Businesses

Personalisation and hyper-targeting are transforming how businesses approach advertising. Small businesses can increase engagement and maximise return on investment (ROI) by delivering the right message to the right audience.

Blogs

How to Write AI Blogs That Rank and Feel Human

The Easiest Guide to Structured Data (And Why Your Website Needs It)

How to See Search Terms and Add Negative Keywords in Performance Max (Finally!)

How to See Traffic from AI in GA4 (ChatGPT, Perplexity or Claude)

GEO vs SEO: How to Future-Proof Your Website with Generative Engine Optimisation

Engage Your Audience Anywhere with Mobile-Optimised Email Content

How to See Which Channels Your PMax Campaigns Are Using

Navigating the Shift to Micro and Nano-Influencers: A Guide for Small Businesses

SEO Is Changing - And That’s a Good Thing

Adapting to Privacy-focused Marketing: What Australian Businesses Need to Know

The Great Decoupling: Why Your SEO Impressions Are Up but Clicks Are Down

Personalisation in Ads: A Guide to Hyper-targeting for Small Businesses

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