Blogs

Setting Up Campaigns Couldn’t Be Easier: AI Is Here

There was a time when launching a successful ad campaign meant hours (or days) of research, audience segmentation, keyword selection, and manual bid adjustments. Those days? Mostly gone.

From Stranger to Superfan: Why You Need to Map Your Customer Journey

Your Ad Performance Is All About Creative

If your ads aren’t converting, it’s tempting to blame the algorithm, your budget, or even the platform itself. But in many cases, the real difference between an ad that flops and an ad that flies isn’t the audience targeting; it’s the creative.

Website Accessibility Lawsuits on the Rise: What Australian Businesses Need to Know

Website accessibility is no longer just a compliance checkbox—it’s becoming a growing legal risk for businesses of all sizes. In 2025, accessibility lawsuits hit record highs across the globe, targeting everyone from billion-dollar brands to small Shopify.

How to Test Meta and Google Ads with Just $1,000 Per Channel

Looking to test Meta Ads or Google Ads and don’t know where to start and have a small budget? With just $1,000 per channel per month, you can run a lean campaign that gives you a read on whether the platform has legs to work for your business.

Marketing Is No Longer Just Pay to Play - Organic is Back!

For over a decade, the unwritten rule of digital marketing was simple: if you wanted reach, you had to pay for it. Platforms like Facebook and Instagram steadily reduced organic exposure, pushing businesses toward spending money on ads to get seen.

How to Write AI Blogs That Rank and Feel Human

Learn how to make AI-assisted blogs stand out. Avoid common mistakes, add a human touch, and boost your SEO with expert, practical tips.

The Easiest Guide to Structured Data (And Why Your Website Needs It)

If you want your website to appear correctly on Google and ideally above your competitors, you need structured data. It sounds technical (and it kind of is), but the good news is you don’t need to be a developer to start using it.

How to See Search Terms and Add Negative Keywords in Performance Max (Finally!)

Performance Max just got a whole lot better. After months (okay, years) of advertisers begging for more visibility and control, Google has finally made it possible to see search terms and add negative keywords directly in Performance Max campaigns.

How to See Traffic from AI in GA4 (ChatGPT, Perplexity or Claude)

If you're wondering whether you can track traffic coming from AI tools like ChatGPT, Perplexity or Claude in Google Analytics 4 (GA4), the short answer is yes, sort of.

GEO vs SEO: How to Future-Proof Your Website with Generative Engine Optimisation

As AI-powered search engines like ChatGPT and Google SGE continue to evolve, a new wave of search visibility is emerging, and it's called Generative Engine Optimisation (GEO).

Engage Your Audience Anywhere with Mobile-Optimised Email Content

Ever opened an email on your phone only to find yourself pinching, zooming, and squinting just to read it? Chances are your subscribers are doing the same thing—and when that happens, they’re far more likely to swipe away than stick around.