Digital Marketing Tools

Use this GA4 Quick Reference Cheat Sheet to instantly understand automatic events, enhanced measurement, and custom event examples.

Follow this GA4 setup checklist to turn on Enhanced Measurement, track key events, and start analysing meaningful website data fast.

Download our GA4 Event Naming Template to keep your tracking clean, consistent, and ready for scalable reporting.

Wondering why GA4 shows “(not set)” or “(unassigned)”? This free cheat sheet from Hedgehog Marketing lists every common cause and how to fix it — from broken UTMs to cookie restrictions.

Stop guessing and start fixing. This free GA4 Troubleshooting Checklist from Hedgehog Marketing shows you the five key steps to clean up “(not set)” and “(unassigned)” data for better accuracy.

Master the basics of campaign tracking. This free UTM Tagging Cheat Sheet shows you exactly how to name, format, and structure UTMs so your GA4 data stays clean and accurate.

A one-page guide to how Tags, Triggers, and Variables work together in Google Tag Manager. Includes examples for clicks, forms, scrolls, downloads, and videos.

Log every tag, trigger, and variable with this free GTM Event Tracking Spreadsheet Template. Keep your container organised and your data clean.

Follow this GTM checklist to prepare, build, test, and publish your tags correctly. Includes GA4 Realtime verification and step-by-step setup guidance.

Use this GTM Monthly Audit Checklist to remove unused tags, fix naming, validate triggers, and confirm GA4 tracking accuracy.

Access a curated list of free accessibility testing tools to help you evaluate and improve your website’s user experience. From screen reader testing with NVDA to automated WCAG scans with WAVE and Google Lighthouse, this toolkit lets you test your site like a real user.

This quick-read guide explains the most common accessibility issues that appear in legal complaints — and how to fix them. Learn how to address missing alt text, broken keyboard navigation, poor contrast ratios, and other frequent causes of lawsuits. Use this resource to stay compliant, protect your