Download our GA4 Event Naming Template to keep your tracking clean, consistent, and ready for scalable reporting.
Keep your Google Analytics 4 tracking organised and consistent. This Event Naming Convention Template helps you define clear, logical event names across your site - making your data easier to analyse and your reports cleaner.
A naming convention framework for GA4 custom events - standardised formats for event names, parameter names, and parameter values that keep your analytics data clean and queryable. Use it to establish a team standard before implementing tracking, or to audit and clean up an existing messy implementation.
GA4 is entirely event-based. If different team members or agencies implement events with inconsistent names - "form_submit", "FormSubmit", "form submit", "form_submission" - your data is fragmented across four different events that all mean the same thing. Aggregating them requires manual work in every report. A naming convention prevents this from happening.
The standard format: lowercase, underscores between words, no spaces, no special characters. Match GA4's own recommended event names where they exist (use generate_lead, not lead_generated). Keep names descriptive but concise: book_appointment not user_clicked_book_appointment_button_on_contact_page.
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