“Invest the money and do it.”
Tomislav & VukAlpha Abilities · 0:44Allied health & NDIS
Australian ads training
You're about to run your own Meta and Google Ads.
Simple workflows. Short videos. People you can talk to. And, if you want them to, our AI agents do the heavy lifting on your strategy, ads and landing pages.
Free for 7 days, no card neededFive ads made for youFirst month half price if you join in your free week
CoursesThe why, the how, then get it done with AI
AI agentsHedgehog-trained superpowers that live in your Claude
LiveLibraryGlossaryTemplatesCalculator+ more
ResourcesAll there when you need it
5.0
★★★★★
from 30 Google reviewsThey didn't just tell us what to do, they taught us how to do it ourselves.
Ange Wall, Accelerate AutomotiveThey avoid the confusing lingo … and actually show you how to manage things on your own.
Erin Leckie, VituraHedgehog helped revamp our Meta advertising with bespoke advice and training.
Joel Parker, Thorne Harbour Health
businesses training
in the portal
in the portal
In their words
They run their own ads now.
- +180% booking enquiries
“Helped me personally with my own digital marketing skills.”
Ange WallAccelerate Automotive · 0:57Independent mechanic
“A fantastic way to keep those skills in-house.”
Joel ParkerThorne Harbour Health · 1:15Community health
“The robustness of the program itself.”
Julia GawDOPHA · 1:09Ecommerce, modular sofas
- 3× leads
“Beyond worth it.”
Pat AmeyVisions Fitness Centre · 0:51Independent gym
5 client stories
Real people
The people behind the portal.
Trainers who have run hundreds of ad accounts, on call every week.
Josh BergFounder & Head of StrategyEx-Google15+ years in digital marketing and hundreds of teams trained. Built the portal because he'd rather teach you your own account than gatekeep it.
Teddi RussellHead of Training and ImplementationEx McPherson's, Blackmores15 years in marketing, including digital at McPherson's. Connects every platform, builds the campaigns and runs the reporting. Email is her happy place.
Kelvin ZhuSenior trainerEx Web Profits, EucalyptusGrowth marketer from high-performing startups and an ex-agency principal consultant. Runs Meta and Google end to end, sharp on conversion rate and lifecycle marketing.
What you get
Four things that get you running your own ads.
Hedgehog teaches you to run your own Meta and Google Ads: plan your strategy, make your ads and landing pages, build your campaigns and read your results. It all sits behind four doors.
1:55Module 1 · Lesson 1How we think about ads
One ad for every stage of awareness, shown to a broad audience.
- Watch the video
- Read the notes
- Make your first ads
Campaign ideasAd creativeLanding pagesCampaign builderWeekly reports
Should I increase my budget?Wait until Sunday so we see the full week, then scale by about 20%.
Wait until Sunday so we see the full week, then scale by about 20%.KelvinLive nowTeddiTomorrowJoshThursdayattribution
VideoWhich ad really made the sale?AI agentAttribution check for your reportPromptCompare Meta and GA4 numbers
What you'll learn
Five modules. Human-led, AI-assisted.
The same five modules for Meta and Google Ads. Real trainers teach you how it all works, and your AI agents help with the making.
1
Strategy
Who to reach, what to offer and what to spend. Your agents help you think it through, then write up your plan.
2
Make your ads
Your agents make the ideas, creative and copy for every stage of the funnel. You choose what runs.
3
Make your landing pages
Your agents build pages that turn clicks into enquiries and sales. No developer needed.
4
Build your campaigns
We walk you through Ads Manager and Google Ads step by step. Your agents draft the campaign for you to check.
5
Reporting and optimisation
Your agents read your numbers each week and suggest what to change. You make the call.
Every module, three parts
1The whyWhat works and why
2The howHow to get it done, step by step
3Get it done with AIYour agents do the heavy lifting
Three ways to learn
Choose the right path for you.
Go and Guided start with 7 days free.
Go
Your ads can be live within a week, with help whenever you need it.
$197 / month
Free for 7 days with no card. Add your card any time for full access, including your AI agents and live calls with trainers. Join in your free week and your first month is half price, $98.50. Cancel any time.
- Meta and Google Ads modules
- AI agents for ideas, ads, pages, builds and reports
- Weekly live calls and private Q&A
Guided
Personalised 1-1 with your own trainer, inside your own ad account.
$5,950 + GST per channel
In 3 payments, or $5,450 + GST paid upfront.
- Lifetime access to your agents and portal, kept up to date
- Everything in Go
- 6 private sessions
- Live by week 2, independent by week 8
Group
A private cohort for your group: live training, plus portal access for everyone.
Priced for your team
For teams of 15 or more. Talk to us about your group and we'll price it for you.
- Your own private portal
- Live group sessions
- A shared group Q&A
Compared with an agency
Typical agency retainer, inc. GST$3,300+ a monthEvery month, in their accounts
Go$197 a monthCancel any time, in your accounts
Guided$5,950 + GSTPer channel, in 3 payments. Yours to keep, skills and all
Not sure? Compare all three paths
How it works
Explore free for 7 days.
1
Sign up in 30 seconds
Business name, email, website. No card needed.
2
Explore the portal
Do the first course of each module and get five ads made for your business. Add your card any time for full access straight away, including your AI agents and live calls with trainers.
3
Pick your path
Join in your free week and your first month is half price. Stay on Go, or step up to Guided any time.
Is this for you?
Built for people who want to run their own ads.
A great fit if you
- Want to run your own Meta or Google Ads
- Are open to AI helping with your ads, pages and plans
- Want real people to check your work and answer questions
Not the right fit if you
- Want someone else to run your ads for you
New to AI? That's fine. The lessons, support and resources all work without it. If you want the AI agents, we set them up with you when you join. They run in Claude, about $30 a month.
Free ads calculator
Not sure ads are for you? Do the maths first.
Put in your numbers and see what a month of ads could bring in.
Each month, that's about
38leads
9new customers
$5,400in sales
About $3.60 back for every $1 on ads.
Open the full calculator, with benchmarks for your industryQuestions
Quick answers.
What happens after the 7 days?
Nothing, unless you choose. Joining gives you full access, including your AI agents and live calls with trainers. Join in your free week and your first month is half price, $98.50, then $197 a month. No contract, cancel any time.
Can I unlock everything during my free week?
Yes. Add your card and you get full access straight away, including your AI agents and live calls with trainers. Nothing is charged until your 7 days end. Your first month is half price, $98.50, then $197 a month. Cancel before then and you pay nothing.
Meta or Google?
With Go you get both, so you can try each. Most teams start on Meta, and Google suits people searching for you right now. For the 1-1, pick one channel (or add a second), and the quiz helps you choose.
What do the AI agents need?
A Claude Pro account, about $30 a month. That's all. We help you set them up.
Who owns the accounts?
You do. Your ads, pages and data are built in your accounts, in your name, and stay yours if you leave.
Will we just get junk leads?
We train you on the ads structure and landing pages we use for our own clients. They're built to bring good traffic and qualified enquiries, and to track which ones turn into sales.
Will AI make our ads look fake?
No. Our agents don't make AI slop. They make good-quality ads that look like your business, and you approve everything. If you'd still rather skip AI images, use the planning track: the agents help with the thinking (angles, copy, targeting and reports) and you use your own photos.
How much should we spend on ads?
Some teams spend as little as $500 a month, others much more. It's paid straight to Meta or Google. Not sure? Use the calculator to see what your budget should bring in.
I don't want to ask questions on a group call.
You don't have to. Ask in your private Q&A and a trainer answers you directly. Want someone on a call? Book a private call, or step up to Guided.
Our setup is a bit unusual.
Restricted industry, a broken ad account, a CRM to connect? That's what Guided is for. We build the training around your setup.
Running your own ads is one click away.