From invisible to inquiry magnet - full digital transformation.
"The team at Hedgehog didn't just tell us what to do - they taught us how to do it ourselves. Our online presence has been transformed and we're now seeing consistent, qualified leads coming through."
Word-of-mouth was strong; online presence wasn't. Accelerate needed qualified, consistent inquiries - and the skills to run it themselves long term.
| Dimension | Before Hedgehog | With Hedgehog |
|---|---|---|
| Online visibility | Great in-workshop reputation, but competitors found first online - not because they were better, but because they were easier to find. | A local voice in the Brisbane automotive space with content authority and paired paid/organic visibility. |
| Strategy | No cohesive digital strategy; no clear positioning online. | Integrated Google Ads and SEO strategy where paid and organic complement each other across the funnel. |
| Website | Website wasn't optimised for user experience, conversion, or SEO. | Rebuilt mobile-first with clear CTAs and SEO-friendly foundations - a brochure turned into an active lead generator. |
| Inquiries | Qualified inquiries from local drivers were scarce and inconsistent. | Consistent, qualified booking enquiries from local drivers - grown organically over 12 months. |
We worked alongside the Accelerate team as consultants and coaches, giving them the strategy, structure, and skills to build a marketing engine that kept compounding.
Worked directly with the team to develop an integrated Google Ads and SEO strategy - making sure paid and organic weren't competing but complementing each other across the funnel.
Built a rolling content calendar covering blog topics, social posts, and email touchpoints - designed around the real questions Brisbane drivers ask about their cars.
Guided the rebuild of the Accelerate website with mobile-first UX, clear CTAs, and SEO-friendly foundations - turning the site from a brochure into an active lead generator.
Set up a reporting layer that made it clear where inquiries were coming from, what channels were performing, and where to invest next - so decision-making was always grounded in data.
Strong organic and paid growth in website traffic, paired with a measurable uplift in qualified inquiries.
The rebuilt website converts visitors into inquiries at a higher rate thanks to better UX and clearer CTAs.
Now recognised as a local voice in the Brisbane automotive space through consistent, useful content.
A full digital strategy running across Google Ads, SEO, content, social and email - all owned in-house.
A blended engagement covering consulting, strategy, training, and ongoing support - the full Consulting experience.
We'll talk through where your business is now, where you want to go, and whether we're the right partner to help you get there.
