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Google Analytics Troubleshooting Checklist

Seeing “(not set)” or “(unassigned)” in your GA4 reports?
Use this quick-fix checklist to troubleshoot and correct the most common causes in minutes.

You’ll learn how to:

Check every ad and email for full UTM parameters
Enable auto-tagging in your Google Ads settings
Test redirects to ensure UTMs aren’t stripped
Confirm GA4 tags are firing correctly with DebugView
Review channel groupings for better source accuracy

Pin it to your workspace — it’s your go-to for fast GA4 data fixes.

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Produced by

Teddi Russell

Skilled digital marketing ninja with a focus on email, data tracking & general nerditri.

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Founded in Melbourne in 2016, Hedgehog has been helping businesses to grow their in-house marketing expertise.

Coaching and Consulting from Australia and the United Kingdom.
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