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Google Analytics Common Causes Cheat Sheet

Google Analytics Common Causes Cheat Sheet

Use this Common Causes Cheat Sheet to quickly identify why your GA4 data shows “(not set)” or “(unassigned)” — and what to do about it.

Each issue includes a clear fix or action step so you can resolve data gaps fast.

Covers:

  • UTM and auto-tagging errors

  • Redirect and tag misconfigurations

  • Cookie and privacy restrictions

  • Cross-domain and app-to-web issues

  • Bot and direct traffic anomalies

Keep it beside your troubleshooting checklist for a complete GA4 data recovery toolkit.

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