Blogs about

Google Search Console

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

April 28, 2025

Josh Berg

E-E-A-T and Content Authority: Google’s Focus in 2025

Google is constantly evolving, and in 2025, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is more important than ever. If your website lacks credibility, your rankings will suffer—no matter how well-optimised your content is. With AI-generated content flooding the web, Google is doubling down on ranking real expertise and trustworthiness. So, how do you prove to Google (and your audience) that your content deserves the top spot? This guide will break down what E-E-A-T is, why it matters, and how to optimise your site for higher rankings and credibility in 2025.

March 31, 2025

Josh Berg

On-Page SEO Essentials: The Basics Still Matter

When it comes to ranking higher on Google, many businesses focus on backlinks, AI, and trendy SEO tactics. But on-page SEO is still the foundation of a strong search presence. If your website isn’t optimised correctly, no amount of backlinks or AI hacks will save you.

March 10, 2025

Josh Berg

SEO Best Practices for 2025: Mastering Search for More Traffic

Search engine optimisation (SEO) continues to evolve, and 2025 is no exception. As Google refines its algorithms and platforms like TikTok become major search engines, businesses must adapt to stay visible.

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

January 13, 2025

Teddi Russell

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

Businesses are prime targets for cyberattacks. Hackers are targeting not only big corporations but also small and medium-sized businesses. Social media and digital marketing accounts are particularly vulnerable, as they often hold sensitive data and act as public-facing assets for companies.

Maximising Your Local SEO Strategy for Small Businesses

November 25, 2024

Josh Berg

Maximising Your Local SEO Strategy for Small Businesses

Local SEO is a powerful tool for small businesses looking to stand out in their local community. Whether you're a local café, a plumbing service, or a retail shop, an effective local SEO strategy ensures that your business shows up when nearby customers search for your services.In this post, we’ll cover the key steps to maximising your local SEO, including optimising your Google Business Profile, building local backlinks, creating localised content, and more.

October 14, 2024

Josh Berg

Paid vs. Organic Search: Finding the Right Balance for Your Brand

When it comes to search engine marketing, businesses often find themselves choosing between paid and organic search. Both strategies offer unique advantages, but understanding how to balance them effectively can be the key to maximising brand visibility and driving growth.In this post, we’ll explore the differences between paid and organic search, the benefits of each, and how to strike the right balance for your brand.

June 17, 2024

Josh Berg

SEO 101: How To Get Directory Backlinks

To boost your website's visibility and search engine rankings, directory backlinks are an effective and often overlooked strategy. In this guide, we'll walk you through everything you need to know about directory backlinks, from understanding what they are to finding quality directories and best practices for submissions.

Choosing your Digital Marketing Channels for Small Business

May 2, 2024

Josh Berg

Choosing your Digital Marketing Channels for Small Business

This blog is part of a content series helping small businesses to get set up for digital marketing best practice.You’ll find a guide for each of the major channels that are consistently used amongst each of my clients.

How to do a Digital Marketing Audit - What Platforms & Metrics?

April 30, 2024

Josh Berg

How to do a Digital Marketing Audit - What Platforms & Metrics?

In today's digital landscape, conducting a digital marketing audit is crucial for any business aiming to succeed online. It’s an exhaustive review of your digital marketing strategies, tactics, and outcomes. To effectively manage a digital marketing function for high performance, you will want to have a handle on how things are performing.

Blogs about

Google Search Console

E-E-A-T and Content Authority: Google’s Focus in 2025

On-Page SEO Essentials: The Basics Still Matter

SEO Best Practices for 2025: Mastering Search for More Traffic

Why Two-Factor Authentication is Non-Negotiable for Business Accounts

Maximising Your Local SEO Strategy for Small Businesses

Paid vs. Organic Search: Finding the Right Balance for Your Brand

SEO 101: How To Get Directory Backlinks

Choosing your Digital Marketing Channels for Small Business

How to do a Digital Marketing Audit - What Platforms & Metrics?

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