Digital Marketing Blog | Hedgehog Marketing

March 23, 2026

Josh Berg

5 min read

First Things To Do With Claude Cowork for Small Businesses

A practical guide to getting real value from Claude Cowork — connect your tools, automate recurring tasks, and set up your AI team member fast.

March 16, 2026

Teddi Russell

5 min read

Stop Using the Wrong AI Tool. Here's What Each One Is Actually For

There are now three dominant AI platforms fighting for your attention: Claude, ChatGPT, and Gemini.

March 9, 2026

Josh Berg

What's Going on With AI in Marketing Right Now?

There's been a LOT of noise in the marketing world lately. Job losses are making headlines, tech influencers are spruiking their AI tool stacks and roadmaps, and people online are claiming they're making bank with nothing but a laptop and a prompt.

March 6, 2026

Teddi Russell

5 min read

AI Tool Overload: When Your Chrome Tabs Start Judging You

Are too many AI tools killing your productivity? Learn how to audit your AI stack, cut subscription creep, and use the 3-tool rule to get more done with less.

March 2, 2026

Teddi Russell

Targeting Isn’t Broken. It’s Just Not Where Performance Comes From Anymore

Ad targeting still matters, but it’s no longer the main performance lever. Here’s what actually drives results in modern ad platforms.

February 23, 2026

Teddi Russell

Search Isn’t Broken. It’s Just Answering Questions Now.

Search engines now prioritise clear answers over clicks. Here’s why traffic feels harder to earn and what actually matters in 2026.

February 16, 2026

Teddi Russell

Performance Max Isn’t Smarter Than You. It’s Just Faster

Performance Max scales fast, but only when the strategy is clear. Here’s where it works, where it fails, and how to use it properly.

February 9, 2026

Teddi Russell

Ranking #1 Isn’t the Win Anymore. Being the Best Result Is

Ranking first doesn’t guarantee visibility anymore. Here’s why being the best result matters more in modern search and AI-driven discovery.

February 2, 2026

Teddi Russell

Search Isn’t Dead. Rankings Just Matter Less Than You Think

Search isn’t dead, but rankings aren’t the whole story anymore. Here’s how visibility actually works in 2026.

January 26, 2026

Teddi Russell

Why We’re Moving Some Clients Back From Performance Max to Search

Seeing irrelevant search terms in Performance Max? Here’s why some businesses are shifting budget back to Search for better control.

January 19, 2026

Teddi Russell

Understanding GA4: When Do Items Purchased and Added to Cart Events Happen?

In ecommerce, timing is everything — and that includes knowing exactly when your tracking events fire. Google Analytics 4 (GA4) offers powerful built-in events like items purchased and add to cart to help you analyse the customer journey. But when exactly do t

“What the ad promises vs where the click actually goes.”

January 12, 2026

Teddi Russell

Stop Sending Product Ads to the Wrong Bloody Page

A blunt take on why product-based Facebook ads fail when landing pages don’t match and how brands quietly burn budget because of it.

Blogs

First Things To Do With Claude Cowork for Small Businesses

Stop Using the Wrong AI Tool. Here's What Each One Is Actually For

What's Going on With AI in Marketing Right Now?

AI Tool Overload: When Your Chrome Tabs Start Judging You

Targeting Isn’t Broken. It’s Just Not Where Performance Comes From Anymore

Search Isn’t Broken. It’s Just Answering Questions Now.

Performance Max Isn’t Smarter Than You. It’s Just Faster

Ranking #1 Isn’t the Win Anymore. Being the Best Result Is

Search Isn’t Dead. Rankings Just Matter Less Than You Think

Why We’re Moving Some Clients Back From Performance Max to Search

Understanding GA4: When Do Items Purchased and Added to Cart Events Happen?

Stop Sending Product Ads to the Wrong Bloody Page

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