Yesterday was, for the most part, an ordinary Sunday. I awoke slightly later than my weekday alarm would normally have me do. I whipped up a killer brunch for myself and a mate. I visited my local pool to swim some laps and lie in the sun. That’s where the normal stopped. When I first realised that something game-changing had occurred. I flicked on the telly to tune into my favourite show — RBT. As the police ticker chime came on I knew that one of two things was about to h

We started Hedgehog Agency for a myriad of reasons. We couldn’t find an agency that truly valued the work-life balance. We wanted our thinking to be at the forefront of discussions. We felt there was a different way of going about things in the advertising/marketing agency world. But, there was one main reason above all else: We wanted to be in control of which companies we did work for. On too many occasions in our pre-Hedgehog days, we had been asked to produce strategy, wr