Digital Marketing Blog | Hedgehog Marketing

July 28, 2025

Personalisation in Ads: A Guide to Hyper-targeting for Small Businesses

Personalisation and hyper-targeting are transforming how businesses approach advertising. Small businesses can increase engagement and maximise return on investment (ROI) by delivering the right message to the right audience.

July 21, 2025

Josh Berg

AI & SEO: How Machine Learning is Changing Search

Artificial intelligence (AI) is completely transforming SEO, and in 2025, Google’s algorithms are more intelligent than ever. AI is now shaping search rankings, content creation, and user experience, making it crucial for businesses to adapt or risk falling be

July 14, 2025

Josh Berg

Conversion Rate Optimisation 101: What Every Small Business Needs to Know

If you're investing time and money to drive people to your website - whether through Google Ads, Facebook Ads, SEO, email or even word of mouth - the next question is: how many of those visitors actually take action?

July 7, 2025

Teddi Russell

Interactive Content Marketing 101: Using Quizzes, Polls, and AR to Drive Engagement

Interactive content is becoming a game-changer. Whether you're engaging customers through quizzes, gathering insights via polls, or providing immersive experiences with augmented reality (AR), interactive content can dramatically impr

June 30, 2025

Josh Berg

TikTok SEO: How to Rank on the Hottest Search Platform

TikTok isn’t just a social media platform anymore—it’s a search engine. More and more users, especially Gen Z and millennials, are searching directly on TikTok instead of Google for product reviews, how-to guides, and recommendations.

June 23, 2025

Teddi Russell

LinkedIn Organic vs Marketing vs Sales Outreach: What’s the Difference and When to Use Each?

Are you leveraging LinkedIn for B2B campaigns? You likely encounter terms like organic content, marketing campaigns, and sales outreach. But what distinguishes them, and how do you strategically employ each?

June 17, 2025

Josh Berg

Why Our ‘Done With You’ Model Keeps Us Honest — and Why It Matters

If you’ve worked with a marketing agency before, you may have had a niggling thought in the back of your mind: are they really making the right recommendations for my business, or the right ones for their bottom line?

June 16, 2025

Teddi Russell

Fair Use, Free Use & Copyright: A No-Nonsense Guide for Marketers

Copyright can be a tricky minefield for marketers. You need compelling content—images, videos, music, articles—but using someone else’s work without permission can land you in legal trouble.

June 9, 2025

Josh Berg

How to Run Facebook Ads with Landing Page Displayed Below Creative

When running Facebook ads, making a strong visual impression is crucial while driving traffic to your landing page. One effective ad format achieves this by displaying the creative asset (image or video) at the top, with the landing page loading below it withi

June 2, 2025

Josh Berg

Backlink Strategies for 2025: Quality Over Quantity

Backlinks have been a key ranking factor for Google for years, but in 2025, it’s all about quality over quantity. The days of mass link-building and spammy tactics are long gone. Google’s algorithm is smarter than ever, and low-quality backlinks can now hurt y

May 26, 2025

Josh Berg

From Confused to Confident: What 'Done With You' Means for You

At Hedgehog, we don’t just build marketing strategies—we build marketers and marketing teams. That’s because we believe in a simple, powerful model: done with you.

Website Analytics 101: 7 free things every business should set up

May 26, 2025

Josh Berg

7 Tracking Tools You Need on Your Website (and How to Install Them)

This Guide Provides 7 Things You Should Set Up To Track Your Website Acquisition, Behaviour And Conversions.

Blogs

Personalisation in Ads: A Guide to Hyper-targeting for Small Businesses

AI & SEO: How Machine Learning is Changing Search

Conversion Rate Optimisation 101: What Every Small Business Needs to Know

Interactive Content Marketing 101: Using Quizzes, Polls, and AR to Drive Engagement

TikTok SEO: How to Rank on the Hottest Search Platform

LinkedIn Organic vs Marketing vs Sales Outreach: What’s the Difference and When to Use Each?

Why Our ‘Done With You’ Model Keeps Us Honest — and Why It Matters

Fair Use, Free Use & Copyright: A No-Nonsense Guide for Marketers

How to Run Facebook Ads with Landing Page Displayed Below Creative

Backlink Strategies for 2025: Quality Over Quantity

From Confused to Confident: What 'Done With You' Means for You

7 Tracking Tools You Need on Your Website (and How to Install Them)

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