Boost your product visibility with schema markup that highlights prices, stock levels, and customer reviews. Use this JSON-LD template to display rich product snippets that attract more qualified traffic and drive conversions straight from search.
What's in this template
A ready-to-use JSON-LD template for Product schema - the structured data markup that enables product rich results in Google Search, including price, availability, and star ratings directly in the SERP. For ecommerce businesses selling individual products with defined prices and inventory.
What Product schema can do for your listings
Product schema enables Google to show price, availability, and aggregate rating directly in search results - before anyone clicks through. For competitive product categories, this visibility difference can significantly affect click-through rates. A listing showing "$49 - In Stock - ★★★★★ (128 reviews)" outperforms a plain blue link in the same position.
Required fields for a valid Product schema: name, image, and one of either offers (with price and availability) or aggregateRating. Without these, Google won't display rich results. The more fields you include, the more complete the rich result can be.
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