Techniques for Conducting Effective Keyword Research

Every day, Google receives approximately 5.4 billion searches from around the world. As a result, it's natural to want to optimise your content for Google in order to target the individuals who are most likely to engage with your business.


This is when keyword research and choosing the best SEO keywords come in. Read on to discover techniques for conducting an effective keyword search


Calculate the Number of Searches


Begin by performing keyword or topic research with an SEO tool like Ubersuggest. The monthly search volume for your keywords is displayed by these tools.. Keep in mind that the most popular monthly search keywords may not be the most meaningful to your brand. They also may be ultra competitive - for example, one keyword with 100 clicks a month may be harder to target than 5 with 20 searches each.


Look into Related Terms


Always use the same search phrases that your target audience uses to find material. SEO tools can help you uncover equivalent or semantically related terms to see whether a different keyword version has larger search traffic. There were 590 monthly searches for customer service best practices, compared to 30 for service best practices.


Using similar terms throughout the text can also assist your SEO rating if you avoid keyword spamming or stuffing. Remember to write organically to avoid Google penalizing your SEO efforts by lowering your ranking on the first page. The keyword does not have to appear in every sentence. It not only gets penalized by Google and makes it less likely to be discovered by search engines, but it also gives a bad reader experience.


Get to Know Long-tail Keywords


Longer, more precise sentences often indicate a higher level of motivation on the side of the searcher. The search's specificity shows the presence of a need or issue. Despite receiving less search volume, these terms usually result in higher-quality transactions.


Long-tail keywords may also help you rank higher in Google's coveted "People also ask" response boxes, especially if they appear in the page title or sub-heading.



Examine User Intent


To do this, launch a private browser session and enter your keyword into Google. Open an incognito or private browsing window to prevent prior searches and browser cookies from influencing search results. Will the subject of your page match the search intent on the first page?


Examine Your Competitors


You must examine if any of your competitors are listed on the first page of search results. Then, study the keywords they aim to target and the kind of content they create. Identifying these will help you design your content strategy and profit from their success.


Make Things Easy for Yourself


Ascertain that none of your existing websites rank for or target the SEO phrase you've chosen. If you're still not sure, type the following into Google: site: [your website's URL] [Keyword/search query]. This function produces a list of all pages on your website that include the supplied phrase.


Determine whether another page that includes the same keyword should be optimized or removed. To determine the business impact of page deletion, consult your analytics or marketing staff. This could be because of a drop in visitors, form completions, or lead production. If you must delete a page, always use a 301 redirect to direct the search engine to the new page. The SEO equity of the diverted page is transferred to the new page in this case.


Conclusion


When it comes to today’s modern digital world, strategy is a must. This is why following these principles will help you select the right SEO keywords and create the targeted, relevant content that search engines want and need. With these, you can anticipate your desired results!


Do you need a digital marketing advisor in Australia? Hedgehog is here to build and grow your small business online. Work with us today or read our SEO guides to improve your chances!