The National Disability Insurance Scheme (NDIS) has transformed the way support and services are provided to people with disabilities in Australia.
As the NDIS continues to grow and become saturated with service providers, it's increasingly important to stay up-to-date with the latest marketing strategies to attract new participants and customers. In this blog post, we will discuss some of the best NDIS marketing strategies for 2023.
Video marketing is becoming an increasingly popular way to reach audiences, and the disability sector is no exception. Creating videos that showcase your services, staff, participants and customers can be a powerful way to connect with potential customers and build trust.
Consider creating videos that showcase how your services have impacted the lives of people with disabilities and their families.
Video has a place on your website, your social media (e.g. Instagram, TikTok, Facebook, LinkedIn), YouTube and paid media channels.
Social Media Marketing
Social media is a powerful tool for NDIS service providers to connect with their target market. Consider using social media platforms like Facebook, Instagram, and LinkedIn to share information about your services and engage with your audience. You can use social media to share photos, stories, and testimonials from satisfied customers, and to keep your audience up-to-date on industry news and events.
LinkedIn is also an incredibly powerful platform for reaching out to individuals with specific job titles. For example, it is relatively easy to produce a list of Support Coordinators across Australia, that you can then reach out to with personalised messaging.
Referral programs can be an effective way to grow your customer base. Consider offering incentives to current customers who refer new customers to your services. This can be in the form of discounts, free services, or other rewards. Encourage your current customers to spread the word about your services to their networks.
Google Ads is an effective way to reach potential customers who are actively searching for disability services. By using relevant keywords and ad targeting, you can ensure that your ads are shown to the right people at the right time. Google Ads can be particularly effective for reaching customers who are at the beginning of their NDIS journey and are actively searching for disability services.
Given the demand for NDIS services, there is a relatively high amount of search volume that is still up for grabs. While cost per clicks can be high, the return on ad spend is often work the investment.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of optimising your website to improve its ranking in search engine results. By optimising your website for relevant keywords, you can increase the likelihood that potential customers will find your website when searching for disability services.
Making sure that your website is set up for success on Google will continue to be an important factor for your marketing.
Partnering with NDIS support coordinators
Support coordinators are a critical link between NDIS participants and service providers. Consider partnering with NDIS support coordinators to increase your exposure to potential customers. Attend industry events and networking events where support coordinators are likely to be present, and offer incentives for them to recommend your services to their clients.
Customer Relationship Management (CRM) Systems
CRM systems can be a powerful tool for managing customer relationships and keeping track of customer interactions. By using a CRM system, you can easily manage customer information, track interactions, and follow up with potential customers. Consider investing in a CRM system that can help you manage your customer relationships more effectively.
If you set up your CRM correctly, you will also be able to effectively track your conversion rate, cost per acquisition and value per acquisition for your marketing channels.
By implementing these strategies, NDIS service providers can effectively market their services and grow their businesses in the disability sector.