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Facebook Ads Training

Personalised 1-1 training
from award-winning Facebook Ads experts

Get a clear understanding of how to run your own Facebook Ads account. 

Facebook Ads isn't that hard

Managing your own ads isn't actually that hard, unlike some people in the industry would have you believe. You can do it and we want to show you how.

Whether you're new to Facebook Ads or are currently in the weeds, we are here to assist you in getting the most out of the platform.


Facebook Ads is a never-ending changing beast. Buttons move, settings shift and best practices are always changing.

We stay abreast with the latest Facebook Ads strategies, keeping our finger on the pulse of what works and simplifying it for our clients so that you can manage your own Facebook Ads with confidence.

Hi 👋 we're your facebook ads experts.

Digital Marketing Consultant in Melbourne

We are digital marketing consultants who assist small and medium businesses take control of their marketing.


Because nothing quite gets the job done like in-house passion.

We're a good fit if ...

  • You work in or are a small or medium sized business.

  • You’re looking to improve your Facebook Ads results or upskill in Facebook Ads.

  • You want to learn the basics, intermediate or advanced elements of Facebook Ads - we cater to all levels.

  • You’re willing and ready to learn how to manage an effective Facebook Ads account.

  • You are sick of learning the hard way - failing your DIY or impersonal courses - and want a tailored, personal approach.


Why Hedgehog?

Learn in your own accounts

We train you inside of your own account so that all information is personalised and specific to your unique requirements.

Ongoing email support

We don't believe in training you up and leaving you out to dry. We provide ongoing email support so that you can ask those pesky questions that inevitably come up.

You work directly with experts

We've helped over 200 businesses in Australia and around the world to run Facebook Ads. I've learned the hard way so you can do it the easy way.

Tailored training for you

We don't provide a one size fits all training course. Before we get started we'll host a briefing to understand your specific needs.

Technical and creative suggestions

Our bread and butter is the technical side of things, but as we all know - creative is the juice that powers your ads. We can speak to both elements.

Tips and tricks to simplify your ads

We want to make your ad management easier, not harder - we'll give you tips of the trade to speed things up.

Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough and flexible - responding directly to our specific needs. I can't recommend Hedgehog enough for anyone looking for help with their marketing!

Joel Parker

Communications Coordinator, Thorne Harbour

Every time we get out of a meeting with Josh we say to each other, “man, he’s so great!” We’re a small socially-minded company. We got to the point where we were at the end of our skillset and needed to outsource our digital marketing, but still to be careful with how we invest our resources. Josh totally gets it. He listens carefully to what we need, is proactive in recommending the best way forward, and transparent about the resources required. He’s generous, creative, collaborative, flexible and responsive to feedback. I have recommended him to others and will continue to do so.


Aviva Beecher Kelk

Co-Founder at Clickability


Working with Josh has been the best marketing decision we've made. We've worked with a range of agencies over the years and Josh takes things to the next level because plays as one of your team, deeply understanding your business and making decisions from there. Josh helped us get a significantly better ROI than we have ever had before across all of our online advertising, was able to orchestrate effective digital marketing campaigns and make our multichannel approach look way more on brand. There are no questions that we'll continue to work with him long term!


Daniel Angelini

Founder at MOVI


Hedgehog Marketing has provided so much value to my small business over the past 6 months. Josh is full of knowledge, is detail oriented and always provides incredibly specific and tailored advice for my business. He is incredibly passionate and invests so much time and energy into his clients' success. Plus, he is trustworthy, caring, patient and very kind which is something I appreciate, especially as I often need a little more time to understand things!
Highly recommend! 👍

Chloe de Winter

Founder at Go Chlo Pilates

Josh has been a brilliant support in establishing our digital marketing strategy across our group of products, and helping to upskill our internal team. His model is flexible and has worked really well to align with the needs of our businesses.

Melanie McKenzie

Head of Marketing at InLoop

Josh has been a god-send to our business. His speed to understand our business was exceptional which allowed us to make improvements right away. His deep knowledge on all things in digital marketing is exactly what we needed to move forward and we are seeing great results with our new campaign. Josh knows how to listen. That is why he nails our needs so well. Josh is a critical part of our business and couldn't do without him so we've had an ongoing arrangement since 2021. I would recommend Josh to any business large or small in a heartbeat.

Sylvie Jemali

Marketing Manager, Glutagen

Working with Josh at Hedgehog this year has been a game-changer! His ability to upskill our team in DIY Digital Marketing has left us more visible than ever and puts us in a great place to succeed moving forward :)

Michael Yole


Facebook Ads Training Services

Choose from a variety of Facebook Ads Training options built for small and medium businesses at any stage of their Facebook Ads journey.

Coaching Sessions

For marketing folk who want to ask a question to the experts.

  • Book one-off coaching sessions when needed

  • Eliminate roadblocks or unanswered questions

Bespoke Training

For businesses who want to be trained on the tools inside their own accounts.

  • Custom training programs based on your requirements

  • Get training within your own accounts

Set Up & Handover

For businesses who want to set up new accounts and learn how to effectively manage them.

  • 5 week program to set up new advertising accounts

  • Learn everything there is to know about Facebook Ads!


Set Up & Handover Program

In 5 weeks, I'll provide you with a clear understanding of how to effectively run your own Facebook Ads account

After 5 weeks, you'll have campaigns up and running and be confidently managing your account.

What you get

week 1 Briefing session to align objectives

1 hour call

The first step is to bring me up to speed with everything about your business so that I can suggest the correct account structure. You will answer a pre-workshop questionnaire regarding your services/products, goals, previous and future campaigns and more. We will then run through your answers in a dedicated briefing session.

week 2 Platform summary and account strategy

2 hour call

I will run you through a summary of the Meta Business Manager - Ads Manager, Audiences, Events Manager (Pixel and CAPI) - so that you are comfortable with the tool you will be working in. I will present your account strategy to you, so that we can both agree on how the account should be set up.

week 3 Creative planning

2 hour call

Learn which creative will be best performing for your niche and how to create content that performs well on Facebook and Instagram, for different ages and demographics.

week 4 Audience creation and campaign set up

2 hour call

First, we'll walk through creation of audiences, covering Custom (your own data - e.g. website visitors or customers), Saved (interest based - e.g. 'interested in furniture') and lookalikes (people similar to those contained in your Custom audiences. Then, we'll build out your campaigns

week 5 Reporting and optimisation

1 hour call

Learn what data to look for when running a report and how to see which ads, ad sets and campaigns are best performing. Discover which metrics help you to break apart ad performance so that you can hone in on the best piece of creative and targeting.



Not ready to start a digital marketing coaching program? Book a one-off digital marketing plan or coaching session.

Digital Marketing Training

1-1 coaching sessions, bespoke platform training and set up & handover programs to assist small and medium businesses with their digital marketing.

  • Google Ads

  • Facebook Ads

  • SEO - Google Search

  • Google Analytics - GA4

  • LinkedIn Ads

Marketing Consulting

Get specific best practice advice on a one-off or ongoing basis.

  • Brutally honest independent reports

  • Concise marketing plan containing specific action points

  • Ongoing support to guide implementation

  • Dedicated training sessions

Not sure yet?

Book a time in my calendar below to discuss the best starting point for your business.

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