Facebook Ads Training
Personalised 1-1 training
from award-winning Facebook Ads experts
Get a clear understanding of how to run your own Facebook Ads account.
Facebook Ads isn't that hard
Managing your own ads isn't actually that hard, unlike some people in the industry would have you believe. You can do it and we want to show you how.
Whether you're new to Facebook Ads or are currently in the weeds, we are here to assist you in getting the most out of the platform.
Facebook Ads is a never-ending changing beast. Buttons move, settings shift and best practices are always changing.
We stay abreast with the latest Facebook Ads strategies, keeping our finger on the pulse of what works and simplifying it for our clients so that you can manage your own Facebook Ads with confidence.
Hi 👋 we're your facebook ads experts.
We are digital marketing consultants who assist small and medium businesses take control of their marketing.
Because nothing quite gets the job done like in-house passion.
We're a good fit if ...
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You work in or are a small or medium sized business.
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You’re looking to improve your Facebook Ads results or upskill in Facebook Ads.
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You want to learn the basics, intermediate or advanced elements of Facebook Ads - we cater to all levels.
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You’re willing and ready to learn how to manage an effective Facebook Ads account.
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You are sick of learning the hard way - failing your DIY or impersonal courses - and want a tailored, personal approach.
Why Hedgehog?
Learn in your own accounts
We train you inside of your own account so that all information is personalised and specific to your unique requirements.
Ongoing email support
We don't believe in training you up and leaving you out to dry. We provide ongoing email support so that you can ask those pesky questions that inevitably come up.
You work directly with experts
We've helped over 200 businesses in Australia and around the world to run Facebook Ads. I've learned the hard way so you can do it the easy way.
Tailored training for you
We don't provide a one size fits all training course. Before we get started we'll host a briefing to understand your specific needs.
Technical and creative suggestions
Our bread and butter is the technical side of things, but as we all know - creative is the juice that powers your ads. We can speak to both elements.
Tips and tricks to simplify your ads
We want to make your ad management easier, not harder - we'll give you tips of the trade to speed things up.
Facebook Ads Training Services
Choose from a variety of Facebook Ads Training options built for small and medium businesses at any stage of their Facebook Ads journey.
Set Up & Handover Program
In 5 weeks, I'll provide you with a clear understanding of how to effectively run your own Facebook Ads account
After 5 weeks, you'll have campaigns up and running and be confidently managing your account.
What you get
week 1 Briefing session to align objectives
1 hour call
The first step is to bring me up to speed with everything about your business so that I can suggest the correct account structure. You will answer a pre-workshop questionnaire regarding your services/products, goals, previous and future campaigns and more. We will then run through your answers in a dedicated briefing session.
week 2 Platform summary and account strategy
2 hour call
I will run you through a summary of the Meta Business Manager - Ads Manager, Audiences, Events Manager (Pixel and CAPI) - so that you are comfortable with the tool you will be working in. I will present your account strategy to you, so that we can both agree on how the account should be set up.
week 3 Creative planning
2 hour call
Learn which creative will be best performing for your niche and how to create content that performs well on Facebook and Instagram, for different ages and demographics.
week 4 Audience creation and campaign set up
2 hour call
First, we'll walk through creation of audiences, covering Custom (your own data - e.g. website visitors or customers), Saved (interest based - e.g. 'interested in furniture') and lookalikes (people similar to those contained in your Custom audiences. Then, we'll build out your campaigns
week 5 Reporting and optimisation
1 hour call
Learn what data to look for when running a report and how to see which ads, ad sets and campaigns are best performing. Discover which metrics help you to break apart ad performance so that you can hone in on the best piece of creative and targeting.
Interested?
Not ready to start a digital marketing coaching program? Book a one-off digital marketing plan or coaching session.