Blogs about

Strategy

You may not be aware of this, but Hedgehogs are big fans of sharing industry knowledge and insights - particular in marketing and advertising. Scroll on to view our insights across a variety of marketing topics and guides to help you build your in-house marketing expertise.

July 7, 2025

Teddi Russell

Interactive Content Marketing 101: Using Quizzes, Polls, and AR to Drive Engagement

Interactive content is becoming a game-changer. Whether you're engaging customers through quizzes, gathering insights via polls, or providing immersive experiences with augmented reality (AR), interactive content can dramatically improve how audiences interact with your brand. In this post, we’ll dive into how quizzes, polls, and AR experiences can revolutionise your content marketing efforts.

June 17, 2025

Josh Berg

Why Our ‘Done With You’ Model Keeps Us Honest — and Why It Matters

If you’ve worked with a marketing agency before, you may have had a niggling thought in the back of your mind: are they really making the right recommendations for my business, or the right ones for their bottom line?

May 26, 2025

Josh Berg

From Confused to Confident: What 'Done With You' Means for You

At Hedgehog, we don’t just build marketing strategies—we build marketers and marketing teams. That’s because we believe in a simple, powerful model: done with you.

February 3, 2025

Josh Berg

2025 Digital Marketing Refresh: The Key Changes Your Business Needs to Make

Refreshing your digital strategy is crucial to staying competitive, especially as new trends emerge and consumer behaviour evolves. With economic pressures increasing in 2025, people are more price-sensitive than ever, making it essential for businesses to focus on promotions and value-driven messaging.

December 16, 2024

Josh Berg

Thank You 2024, Hello 2025

Well well, we find ourselves at the end of another year! Welcome to 2025 … but before we get there, let’s reflect on the year that has been. 2024 has been a transformative year for Hedgehog, marked by significant client successes, the expansion of our team, more focused service offerings and the launch of our new branding.

Why Social Proof Matters: Using Testimonials to Build Trust

December 9, 2024

Teddi Russell

Why Social Proof Matters: Using Testimonials to Build Trust

Consumers trust the opinions of their peers more than ever before. Social proof—through customer testimonials and reviews—can be a powerful tool for building trust and credibility and, ultimately, increasing sales for your business.In this blog, we'll explore why social proof matters and how you can leverage it to strengthen your brand and convert more leads.

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

December 2, 2024

Josh Berg

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

In marketing, knowing which tactics and channels drive success can feel as complex as perfecting a recipe. Just as every ingredient in a cake has a role—from foundational flour to decorative icing—each marketing channel contributes to your overall digital strategy. Marketing attribution helps you identify the essential channels and tactics (the ingredients that hold the cake together) versus those that may only be "icing on top." Without this insight, you risk either over-investing in strategies that don’t contribute much or underestimating the ones that truly matter.

SEO for Small Business | 7 Questions Answered by an Expert

September 28, 2020

Josh Berg

SEO for Small Business | 7 Questions Answered by an Expert

Welcome to the Digital Marketing for Small Business series. I, Josh - founder of <a target="_blank" href="https://www.hedgehogmarketing.com.au/" id="">Hedgehog</a> (helping small businesses to sell more online), will be interviewing channel and discipline experts to find out their key tips to help small businesses with their digital marketing. I ask 7 quick questions with the goal of giving you, the reader, a concise and simple guide to follow to get you started in each discipline or channel.By channel, I refer to a distribution medium for your content - Google Search, Social Media, Email, etc.By discipline, I refer to the craft that produces the content - copywriting, design, web development, user experience, and more.Today I am interviewing Joe Romeo from <a target="_blank" href="https://aperitif.agency/" id="">Aperitif Agency</a>. Joe is an SEO wiz who has helped various Hedgehog clients to get their SEO up to scratch and drive some serious traffic.That’s enough of an intro from me. Let’s talk to Joe and learn about SEO for small business from the expert.

Marketing Effectiveness | 8 things to get right for a successful campaign

October 4, 2019

Josh Berg

Marketing Effectiveness | 8 things to get right for a successful campaign

Last month I visited NAB Bank’s head office here in Melbourne, Australia to indulge in some marketing effectiveness insights. They were hosting an event run by Marketing Week, sponsored by CommBank. None of that is particularly important for you, but I chuckled when I sat in the large NAB red auditorium and the CommBank logo hit the screen, its iconic yellow splashing the walls.

Blogs about

Strategy

Interactive Content Marketing 101: Using Quizzes, Polls, and AR to Drive Engagement

Why Our ‘Done With You’ Model Keeps Us Honest — and Why It Matters

From Confused to Confident: What 'Done With You' Means for You

2025 Digital Marketing Refresh: The Key Changes Your Business Needs to Make

Thank You 2024, Hello 2025

Why Social Proof Matters: Using Testimonials to Build Trust

Building a Winning Marketing Strategy: How Attribution is Like Baking a Cake

SEO for Small Business | 7 Questions Answered by an Expert

Marketing Effectiveness | 8 things to get right for a successful campaign

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