Free resource GPT

Website Strategy GPT

Create a high-converting website strategy with this GPT. Plan your layout, UX, and content with clarity.

Plan your site with purpose. Website Strategy GPT guides you through building a sitemap, user flow, and page hierarchy based on your audience’s needs and your business goals. Ideal for new builds or redesigns.

What this GPT does

Analyses your website's current structure and goals, then generates a strategic website improvement plan - page architecture, conversion flow, content priorities, and technical recommendations. Use it to plan a website refresh, a new site build, or a CRO sprint.

Website strategy vs. website redesign

A website redesign without a strategy is expensive guesswork. A strategy answers the questions a design can't: What is the website's primary job? What pages drive the most leads? What's the biggest drop-off point in the conversion path? What content is missing that visitors are looking for? Answer these first. Then redesign.

Most small business websites underperform not because they look bad but because the conversion path is unclear. Visitors land, can't easily find what they need, and leave. The fix is often structural - better navigation, clearer CTAs, fewer choices per page - not visual.

The five-page website that actually works

Homepage (who you are, what you do, proof it works, one CTA), Services (one page per core service with clear scoping and pricing signals), About (the humans behind the business - builds trust), Blog or Resources (SEO and credibility), Contact (frictionless). Everything else is optional. Get these five right before adding complexity.

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