Free resource Tool

Lead Gen Dashboard

Capturing and nurturing leads is the lifeblood of many businesses, and Hedgehog’s Lead Gen Dashboard gives you the tools you need to stay on top of your funnel. Track lead sources, conversion rates, and follow-up activities in real-time, helping you understand which efforts are driving results.

Capturing and nurturing leads is the lifeblood of many businesses, and Hedgehog’s Lead Gen Dashboard gives you the tools you need to stay on top of your funnel. Track lead sources, conversion rates, and follow-up activities in real-time, helping you understand which efforts are driving the best results. This dashboard is designed to give you actionable insights, enabling you to refine your lead generation strategy and ultimately turn more leads into customers.

What's in this dashboard

A Looker Studio reporting template for lead generation businesses - enquiries, form submissions, phone calls, and lead source attribution in one view. Connects to GA4 and Google Ads. Built for service businesses where the conversion is a lead, not an ecommerce transaction.

Measuring leads properly

The most common mistake in lead gen reporting is counting form submissions as leads without filtering for quality. Form submissions include spam, accidental submissions, and people who aren't your target customer. True lead count is qualified enquiries - people who fit your target profile and have a genuine intent to buy. The dashboard tracks volume; you need a CRM or manual review to track quality.

Cost per lead (CPL) is the key metric - divide total ad spend by the number of qualified leads. Set a target CPL based on your average deal value and close rate: if your average client is worth $5,000 and you close 20% of leads, you can afford up to $1,000 per lead and still be profitable.

Related resources

Open the dashboard

Opens in a new tab. Everything we have is free - no gated PDFs.

Open dashboard →
← See all resources View original on hedgehogmarketing.com.au →