Optimise your Google Ads campaigns for ROI. Cut waste, refine targeting, and improve conversions fast.
Get more out of every click. This GPT analyses your campaigns for waste, missed opportunities, and performance bottlenecks. It offers clear, actionable steps to optimise your account structure, keywords, and creative.
Diagnoses Google Ads account issues and generates optimisation recommendations. Feed it your campaign data - impression share, CTR, conversion rate, CPA, search term report - and it outputs prioritised actions with the expected impact of each.
Most underperforming Google Ads accounts aren't failing because of the algorithm, the competition, or the platform. They're failing for one of three reasons: (1) wrong bidding strategy for the account's conversion data volume; (2) search terms that don't match the intent of the landing page; (3) conversion tracking that's measuring the wrong thing (or nothing).
Fix these three before touching anything else. Bid optimisation on top of bad conversion data is noise. Smart campaigns running to weak landing pages are money in a bucket.
Week 1: fix conversion tracking and verify data is clean. Week 2: review search terms, add negatives, tighten match types. Week 3: assess bidding strategy against conversion volume (you need 30–50 conversions/month for Smart Bidding to work properly). Week 4: review ad copy performance in the asset report - cut the worst performers, test new headlines. Month 2+: budget allocation, audience layering, shopping feed quality (if applicable).