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Audits
Digital Marketing Audits
For the small business that is looking for an expert to check over their work or keep an eye on your agency.
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I'll audit your current performance to give you best practice advice and implementation tactics. I'll then provide you with a consultation to run through the specifics & any questions.
15 minute concise video recording of key findings with a 2 page detailed noted summary.
An honest and unbiased perspective of your work. I haven't implemented the work, so I'm not afraid to critique it!
60 minute video consultation to run through your audit and any questions you have.
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Website Audit
A comprehensive website audit with simple actionable insights to improve performance.
I will​ audit your website and provide you with my overall impressions, recommendations to improve performance and opportunities for the future. I will provide these insights together with simple steps of how you can action them.
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Your website audit will cover the following:
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Branding and Positioning: Does your website sell me on what you actually offer?
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Page Structure: Is your site easy to navigate?
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Conversion Optimisation: Does your site adequately capture conversion events (sales, appointments, email addresses)?
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SEO: Can your website rank better for organic search terms to get more traffic from Google.
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Plus anything you're wondering: In our kick off call we will discuss what you are looking for from your audit and add it to the project.
Facebook Ads Audit
A comprehensive Facebook Ads audit covering campaign performance, structure and creative.
I will​ audit your Facebook Ads account and provide you with my overall impressions, and a review of performance, structure and creative. I will provide you with recommendations to improve performance and opportunities for the future. I will provide these insights together with simple steps of how you can action them, as well as tips on how to exit the Learning phase.
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Your Facebook Ads audit will cover the following:
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Overall Impressions: A traffic light (Green, Orange, Red) system of your overall account health.
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Account Structure: Is your account set up in best practice?
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Audiences: Are your ads delivering to the right people?
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Creative: Is your creative hitting the nail on the head?
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Tagging: Is your Pixel set up correctly to track your website visitors?
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Plus anything you're wondering: In our kick off call we will discuss what you are looking for from your audit and add it to the project.
Google Ads Audit
A comprehensive Google Ads audit covering campaign performance, structure and creative.
I will​ audit your Google Ads account and provide you with my overall impressions, and a review of performance, structure and creative.
You will receive recommendations to improve performance and opportunities for the future. I will provide these insights together with simple steps of how you can action them.
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Your Google Ads audit will cover the following:
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Overall Impressions: A traffic light (Green, Orange, Red) system of your overall account health.
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Account Structure: Is your account set up in best practice? Are you using the right campaigns?
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Keywords: Are you targeting the right search queries with your keyword set up?
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Creative: Is your creative hitting the nail on the head, both copy and design?
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Tagging: Is your Google Ads Conversion set up correctly to track your website visitors?
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Plus anything you're wondering: In our kick off call we will discuss what you are looking for from your audit and add it to the project.
Google Analytics Audit
A comprehensive Google Analytics audit covering account structure & conversion tracking
I will​ audit your Google Analytics account and provide you with my overall impressions, focused on tracking as much data as possible and showing you where to look for the hidden gems.
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You will receive recommendations to improve performance and opportunities for the future. I will provide these insights together with simple steps of how you can action them.
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Your Google Analytics audit will cover the following:
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Overall Impressions: A traffic light (Green, Orange, Red) system of your overall account health.
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Account Structure: Is your account set up in best practice?
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Integrations: Are you integrating with the best tools to get the most comprehensive data?
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Events & Goals: Are you tracking key actions on your website and measuring conversion performance?
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eCommerce (if relevant): Is your eCommerce tracking set up correctly to provide relevant sales data?
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Plus anything you're wondering: In our kick off call we will discuss what you are looking for from your audit and add it to the project.
Some clients I've Audited
Working with Josh has been the best marketing decision we've made. We've worked with a range of agencies over the years and Josh takes things to the next level because he plays as one of your team, deeply understanding your business and making decisions from there. Josh helped us get a significantly better ROI than we have ever had before across all of our online advertising, was able to orchestrate effective digital marketing campaigns and make our multichannel approach look way more on brand. There are no questions that we'll continue to work with him longterm!
Daniel Angelini
Founder at MOVI Workspace
Looking for more?
Check out my other plans, crafted off learnings from helping over 200 small businesses in Australia and around the world to sell more online.
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There are no lock in contracts, I don't believe in those - If I'm not providing value then I don't want to be charging you.
View my Advisory, Planned and Managed plans.
Looking for specific advice?
Get specific best practice advice on a one-off basis.
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I offer a one-off session designed to provide you with specific advice to help you get past that roadblock. Chat to me about your website, paid and organic search or social media, email marketing or positioning.
Why Hedgehog?
Trusted, independent advice. Bias-free.
I'll be brutally honest and tell you how it is. Because I'm not implementing the work, you can rest assured that I've hidden nothing from the report or plan.
No lock in contracts or minimum terms.
I don't believe in lock in contracts or forcing you to stay (how crazy). If I'm not providing value, I'll stop charging. Simple as that.
You work directly with me, Josh
I've helped over 200 small businesses in Australia and around the world to sell more online. Let's do this!
Every time we get out of a meeting with Josh we say to each other, “man, he’s so great!” We’re a small socially-minded company. We got to the point where we were at the end of our skillset and needed to outsource our digital marketing, but still to be careful with how we invest our resources. Josh totally gets it. He listens carefully to what we need, is proactive in recommending the best way forward, and transparent about the resources required. He creates great tools for us to measure progress, connects us with experts, and helps us stay on track as our goals change. He’s generous, creative, collaborative, flexible and responsive to feedback. I have recommended him to others and will continue to do so.
Aviva Beecher Kelk
Co-Founder at Clickability
