Why Brands Tell Stories, Not Specifics

Updated: Oct 24, 2020

It’s a funny feeling. That feeling of buying something you know you don’t need. It’s something you want, you desire and you can’t get out of your head. You just want.

So, you go and buy it. The excitement is real.

Okay, so you’ve bought this thing. You could have gotten a cheaper alternative or not bought it at all. But you did buy it. You know there’s a myriad of reasons why you sho