Marketing for new businesses is like coaching a high performing sports team

Updated: Oct 24, 2020

Marketing is a complex beast. It ebbs and flows and changes in its preferences. Its performance is affected by internal and external factors, 24 hours a day, 7 days a week, 365 days a year. 

Marketing does not sleep. It needs to be nurtured. Marketing requires us as marketers to understand its desires so that we can coach our ‘team of marketing channels’ to perform as best they can in their position.

So, what’s this all about then?