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6 Tips to Make Your TikTok Videos More Engaging This 2022

Updated: Jul 25, 2023

If you want to understand marketing techniques and best practices for increasing TikTok video views, keep reading to find out all you need to know! TikTok is an excellent platform for entertainment, but it's also useful for business. There are various recommended practices to follow while creating TikTok videos to guarantee that your films stand out.

If you're a TikTok content producer, keep reading to learn about the greatest TikTok marketing ideas, how to improve your views, and how to optimise your videos.

1. Recognise and Respond to Trends

Recognising and adjusting to trends is a critical component of being a successful TikTok content creator. Instead of guessing, take in everything that successful TikTokers share and then find the trends.

Trends change frequently, so if you want to make fashionable videos on TikTok, you'll need to do some study every day. You may need to spend time on TikTok before detecting emerging trends, but it will be worthwhile.

Begin developing relevant material as soon as you notice a new trend!

2. Connect With the Right Audience

TikTok has a massive following. Currently, TikTok has more than 500 million monthly active users.

Many of those users follow the trend of using TikTok as a social media platform, making it an excellent opportunity to reach out to them.

Instead of targeting everyone, aim to connect with the right audience. Identify the right audience for your TikTok video, and then get to work on marketing to them.

3. Upload Quality Content

Uploading quality content is crucial for succeeding or failing as a TikTok content creator.

If your content is of low quality, then you'll never succeed, even if you're uploading videos 24/7. So make sure to make videos that are up to standard.

The best ads on TikTok emulate that of organic content. By engaging with TikTok content yourself you’ll be able to see the style of content that organic producers are using.

4. Collaborate With Brands

Collaboration is one of the top TikTok marketing tips for TikTok business.

If you want to be successful on TikTok, you'll want to start building relationships with brands.

Many brands are on TikTok, so look for brands with which you'd be interested in collaborating. Get to know them and then ask them to collaborate.

As mentioned above, collaborating with high-quality brands is a great way to boost your follower base and TikTok views.

5. Use Hashtags

TikTok works differently from other social media platforms, especially on the video side. TikTok videos are very short in nature, usually only lasting up to 15 seconds. The algorithm that determines user interests is also far more complex to navigate. User tastes change and vary over time, but your videos are more likely to be shown to a consistent audience if you produce similar content as to what was successful. This can make it a challenge to reach your full potential on TikTok, as users will eventually get tired of seeing the same thing over and over.

To expand your reach and engagement, you'll want to use hashtags. Hashtags are a great way to increase engagement and reach. If you upload a TikTok and don't use hashtags, it's unlikely that anyone will find it.

6. Post Often

Your content must be of high calibre. That is non-negotiable, but you must also post frequently if you want to be a great TikTok influencer.

It's a difficult task, but your material must be both high quality and plentiful.

Regular posting is required. At least a couple of times every week or more is ideal. Work your way up to posting quality content daily.


TikTok for finding new customers is a great way to increase your business. The strategy is easy, and cost-effective, and you can even get new customers without paying a penny! But the key to a successful TikTok marketing campaign is to make high-quality content, engage with your audience, and post often.

If you feel that you need more help with your digital marketing campaign, I will be happy to assist you. We are a digital marketing consultant for small businesses in Australia. From selling products to building brand awareness, generating leads, booking appointments, and building an email list or offline support, we can help you achieve your online objectives. You can check out my services here.

1 Comment

TikTok thrives on short-form content. Aim for videos that are concise, engaging, and deliver your message quickly. Get to the point without unnecessary filler. By the way, the use of tiktok promotion is quite effective nowadays, more information here:

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