How to Guides
Simple to follow guides to assist your in-house management
Managing your digital marketing function in-house shouldn't be hard.
That's why I'm creating a centralised hub of how-to guides. These guides are built to assist you to find the right buttons to click in the platforms to find what you're looking for.
I've started building out the guides in June '23 and intend to release a few each month.
If I haven't covered something yet that you're after, please feel free to reach out and I'll produce it for you.
How to Segment Google Search Ads by Network: See if your clicks or conversions are from Google Search, Search Partners or Display Network. View the guide.
How to View Which Brands Your Competing With on Google Ads: This provides step-by-step instructions on how to view which brands you are competing with on Google Ads. By following these steps, you will be able to view which brands you are competing with on Google Ads. View the guide.
How to View Your Conversion Lag: Average Days or Interactions to Conversion: This guide allows you to see the average number of days or interaction it takes your customers to convert, after interacting with a Google Ad. View the guide.
How to View Search Terms for Your Google Ads (What People Actually Searched): This guide allows you to see the actual searches made by people who click on your ads. View the guide.
How to Exclude Your Brand from Performance Max Campaigns on Google Ads: This guide allows you to exclude your brand from Performance Max campaigns. View the guide.
How to Segment Facebook Ads Results by Attribution Settings: See if your Facebook Ads results are derived from 1 day view or 1, 7 or 28 day click attribution. This will allow you to see if your Facebook Ads are converting from views or clicks. View the guide.
Google Search Console
How to Filter Search Console Queries by Brand: View the search queries made on Google that were for terms which do not include your brand name. This will show which intent based queries you have received traffic for - e.g. 'shoes' and not 'nike'. View the guide.