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How to View Search Terms for Your Google Ads (What People Actually Searched)

This guide provides step-by-step instructions on how to view the search terms for your Google Ads. By following these steps, you can see the exact searches that people make for your ads to appear.


It also explains how to add negative keywords to prevent your ads from appearing for irrelevant search terms, and provides tips on choosing the right match type for negative keywords.

On mobile? Click here 

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