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Digital Marketing Plan
For those looking to get a plan in place to grow and sell more online. I'll review your marketing performance and produce a brutally honest report which will power your bespoke marketing plan.
Video sessions (programs) or recordings (one-off) and shared collaborative meeting minutes
Guided suggestions to help you implement without ambiguity
Not locked into any channels, this plan considers a holistic digital marketing approach
Your independent and honest digital marketing report
A refreshingly independent, unbiased and impartial report that tells it like it is.
You'll get a report that reads between the lines of data in your website analytics and core marketing channels. I don't believe in big pieces of paper, only impactful insights - that's why I'll never drown you in unnecessary data. I'll show you the most important findings and be ready to dig deeper data at the drop of a hat.
Key findings: 5 high level insights that paint a picture of your current digital marketing health.
Current performance: Detailed findings that lead me to the key findings.
Your own dashboard: An automatically updated and interactive dashboard. Learn more about the dashboard.
Your bespoke digital marketing plan
Your actionable strategy and tactics for the month and quarter ahead.
You'll get a concise yet detailed run sheet to give you direction for your marketing strategy. Whether you're an internal team or outsourcing (freelancers or agency) I'll articulate an easy to follow strategy with tactical suggestions.
Recommendations: A detailed list of optimisations that you can make to your digital marketing this month.
Opportunities: A list of thought-starting ideas to tackle in the quarter ahead.
Positioning, messaging, distribution, hiring an agency or freelancer.
Strategy, tactics and implementation guidance.
Organic and paid social media (Facebook, Instagram, LinkedIn, Twitter, TikTok), Organic and Paid Search (i.e. Google), Display Advertising (i.e. Google Display Network), Email Marketing (Automated Email Sequences, Email Collection and Email Newsletters). Press (Getting in the news) and Website Optimisation (Increasing conversion rates).
Meet the Dashboard
A simple, high level overview of your digital marketing performance.
All Hedgehog clients get 24/7 access to their own digital marketing dashboard.
It’s an automatically updated, interactive dashboard that hooks directly into your website and core marketing channel analytics.
You'll get an understanding of where your traffic is coming from, its behaviour in your on-site funnel and more.
Get monthly coaching sessions to help you implement this plan without ambiguity.
I'll be your digital marketing coach and meet with you and anyone in your team. I'll run you through the key findings from your monthly report and detail the implementations from your monthly plan of attack. I ensure that you leave this meeting with a clear understanding of actions to be taken in the month ahead and how to do them.
Some clients I've Planned for
Working with Josh has been the best marketing decision we've made. We've worked with a range of agencies over the years and Josh takes things to the next level because he plays as one of your team, deeply understanding your business and making decisions from there. Josh helped us get a significantly better ROI than we have ever had before across all of our online advertising, was able to orchestrate effective digital marketing campaigns and make our multichannel approach look way more on brand. There are no questions that we'll continue to work with him longterm!
Founder at MOVI Workspace